Thursday, September 27, 2012

Devastating Ad

You've probably seen it by now but this is a devastating ad being run by the President against Mitt Romney:

There's many things going on in this ad that make it very tough. Putting sympathetic faces on the 47% hurts. The music is haunting. Romney's own voice is as unfeeling and inhuman as ever.

But Jonathan Chait nails what is soooo devastating about the ad:
It’s the sound of silverware clinking on china in the background as Romney speaks. That detail contrasts the atmosphere Romney inhabits with the one in which most Americans live. You can tell, even though you’re not seeing this, that the remarks are being made to people enjoying a formal dinner.

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