Devastating Ad

You've probably seen it by now but this is a devastating ad being run by the President against Mitt Romney:



There's many things going on in this ad that make it very tough. Putting sympathetic faces on the 47% hurts. The music is haunting. Romney's own voice is as unfeeling and inhuman as ever.

But Jonathan Chait nails what is soooo devastating about the ad:

It’s the sound of silverware clinking on china in the background as Romney speaks. That detail contrasts the atmosphere Romney inhabits with the one in which most Americans live. You can tell, even though you’re not seeing this, that the remarks are being made to people enjoying a formal dinner.

Santorum, Joe the Plumber, and Ned Flanders

No, not THE Joe the Plumber. I mean Joe, "a metaphorical" plumber.

We've seen a number of polls out of Michigan that have Santorum ahead of Romney (for now) by anywhere from 2 points to 15 points. This morning, a Quinnipiac poll has Santorum ahead of Romney in Ohio (a Super Tuesday state) by 7. One thing these states have in common is there are a lot of blue-collar men willing to vote in the Republican Primary who are increasingly unhappy with Romney and who are easy pickings for Santorum's message on reviving manufacturing. Nate Silver gets at this in his thoughtful article today suggesting that Santorum may not be all that less electable than Romney. Jonathan Chait makes a similar argument pointing out that

I don’t think it’s sunk in quite how poisoned Romney’s image has become among downscale voters. Coverage of Romney’s wealth, corporate history, and partially released tax situation coincided with, and almost certainly caused, a collapse in his support with white voters with income under $50,000.

Then there's geography. Look at the states Romney has won: New Hampshire, Florida, Nevada, and Maine (sort of). Look at the states Santorum has won: Iowa, Missouri, Minnesota, Colorado. Put these on a map and you can see that Michigan and Ohio sure seem like Santorum country.

The bottom line is that Romney is winning "around the edges" and Santorum is winning in what Ned Flanders likes to call "the real America." We don't know yet if Santorum's surge will last. But one thing that suggests the Santorum surge can be more lasting than the previous surges is that Santorum's persona and message actually match the electorate he's winning over right now. Rick Perry was never a good match with voters in the midwest. Gingrich's appeal to evangelicals was always tempered by his, ya know, two mistresses and two divorces. Having never held office, Herman Cain was just not a credible national candidate. But Santorum lives the family story values voters talk about. He has the manufacturing message that voters in the Midwest like. He knows how to debate and he speaks the language of downscale voters. Mitt Romney does not.

I really think the only thing holding Santorum back right now is Gingrich. If Gingrich were to leave the race (not likely to happen soon), I think Romney would have a good chance of losing the nomination. As it is, Romney is going to have to muddy himself further by doing to Santorum what he did to Gingrich ... spend millions on negative ads tearing him down.