Sunday, January 29, 2012

Post-Florida

Nobody really ever comes back from Florida, do they?

Gingrich will lose in Florida, the question is by how much? It is a bad sign that the most recent poll to include cell phones in their sample (NBC/WSJ) has Romney up by 15. I still think it won't be quite that bad and Gingrich will lose by 9 points or so.

Gingrich has life after Florida. He seems to lead in national polls (I still don't trust Gallup very much) and he seems to be tied or leading in other states like Arizona, Michigan, and Minnesota. A win in one or more of those states could help him get to Super Tuesday when some southern states vote that Gingrich could win. So what explains the disparity between Florida and the rest of the country? I've never quite bought into the "debates" argument. Everyone thinks the debates made Gingrich in South Carolina and broke him in Florida. But his movement was underway before those debates in both cases. And, if the debates were driving this, why wouldn't his numbers be moving similarly in other states?

I think it is the negative ads pounding Newton in Florida (and previously in Iowa) that are causing the movement there. Mitt can replicate this elsewhere. But it becomes harder to do on Super Tuesday.

All this is not to say that I think Gingrich can beat Romney in the long run. He can't. But he can make it last ... at least until baseball starts.

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